Importance of SEO in Digital Marketing | Search Engine Optimization

       

IMPORTANCE OF SEO IN DIGITAL MARKETING SYSTEM

            Any form of marketing that exists online is what we call digital marketing. It make use of internet or digital platforms such as mobile phones etc. Business are done via social media marketing, email marketing with the help of SEO  (Search Engine Optimization). SEO is responsible to take the websites visibility to higher position. A good ranking site is more visible to customers according to google and hence search engine optimization is one of the most important part of digital marketing.

       What is SEO?

Search engine optimization is the process of optimizing your website to rank higher and  increase the free traffic to your site. Hence it will increase the business in the particular site for a company. E-commerce sites, blogs, info-graphics make use of SEO technique. There are different ways to increase traffic to a site.

• On Page SEO

This type of SEO focus on increasing website traffic by creating good quality content, proper keywords, metadiscriptions, URL optimization and many more. All the important contents required for the user will available within website itself.

• Off Page SEO

Off page SEO deals with everything that happens off the page. That is it helps increase the ranking of the website by adding backlinks on other major websites, that is quality backlinks website promotion. So it is important to build backlinks with trusted websites by networking with other sites and writing guest posts, articles for them.

      SEO in Digital Marketing

          Search engine optimization plays a very important role in digital marketing by increasing the user traffic to the website. Ranking is a major factor in bringing a website to the top and SEO done right will ensure its position above their competitors in the industry. A web page to be ranked higher has to undergo certain SEO techniques such as crawling, indexing, algorithms and extraction..

• It has major part in improving and creating genuine contents to your website which helps clients usability and increase user experience. The content should be unique and the must choose the keywords wisely.
• As smartphones became a major part in daily life of individuals it is important for websites to be more mobile friendly. Mobile SEO  helps in creating mobile friendly websites to the users.
• SEO improves the quality of a website with the help of keyword stuffing, paid ads, backlinks and many other tools.
• Effective SEO process will bring good traffic to the website which will increase the business and brand marketing for their product.
• Its also ensure that the particular web page is ranking higher not only in google but also in yahoo, Bing and other websites.  

        

        Basic role of SEO in digital marketing is to increase user traffic to the website by proper optimization and increasing the ranking of the site.