Career In Digital Marketing | Best Digital Marketing Careers

We live in a time where people depend on Internet for everything. From paying bills , booking flight tickets, shopping house hold and personal items to planning a vacation and many more we end up logging into our smart phones and computers to conduct business everyday.

This is the place where the term digital marketing comes in to play. Digital marketing is the art of digitizing your marketing strategy with the help of internet. In today's digital era digital marketing experts create and implement wise online marketing techniques like email marketing campaigns, attractive social media posts, websites, etc which draws people to our business. Digital marketing not only helps in the growth of large MNC's but it benefits in creating business for small scale business in the industry. Increasing competition in the business world has created a big career opportunity in digital marketing field. Everyone and everything needs a brilliant online strategy to implement their business brand and digital marketing provides the right strategy for it.

Digital Marketing Career Options

Lets talk about the career opportunities in digital marketing. Digital marketing is the new future for career aspirants. Digital marketing is a wide stream which involves SEO, SMM, SEM, Google Ads, You-Tube Ads, Affiliate marketing, Inbound marketing and many other advertising platforms.In this vast divisions of digital marketing individuals with different skills and right mind set for digital marketing can choose their path to shine.

Some of the career options are:

• Social Media Marketer
• Online Content Creator/Writer
• Blogging
• SEO Specialist
• Mobile Marketing Specialist
• Email Marketer
• Influence Marketing
• Web Developer/ Web Designing
• App Marketing
• Brand Managing

And the list does not end here. Even we can choose freelance digital marketing as career for people who can show off their talent in this field. Online advertising is creating a huge impact on brands around us, as online advertising is more cheaper and less time consuming people choose digital marketing platforms for creating ads.

Skills Required For A Digital Marketer

A digital marketer career aspirant must acquire a wide skill sets as they decide the future of a business brand. While advertising or creating a social media post for a certain firm, the digital marketer must know the fluctuations happening in the industry so that they ca optimize their work accordingly. A digital marketer should be flexible. Make use of all inbound marketing strategy at the right time for increasing the traffic and lead to your site. Content creation and writing is great asset in digital marketing and they must also know about all the content writing platforms. They should be able to manage multiple campaigns at the same time, multi-tasking is a key skill. Setting up and running successful email campaigns and knowledge on all the trending social media is good skill for this role.

A good digital marketer should be able to communicate to the audience in an effective way by creating powerful stories for them. Above all a person with deep and persistent desire to learn about the changes around them can be a great digital marketer.

Even if you are lacking the above skills you can study and develop it over the years. Now a days learning about digital marketing is not a big deal. Data's, reports, tutorials are widely available all around in the internet. For a good and better understanding going to institutions which offer digital marketing course in kochi are also available.

Getting Started In Digital Marketing

Digital marketing is a constantly changing and evolving field and it requires regular updates about the tools and techniques in this field. Anyone who is interested in digital marketing career independently can start by taking standardized test such as Google analytics, Google Ads exam provided online by Google itself. To get a strong foundation and to get a valid certification in this field getting professional guidance from digital marketing experts that provide digital marketing course is a good option as it will provide extra credit in this competitive career.

Future Of Digital Marketing

Technology has made world a global village where you can share information and grow your empire at the same time. If digital marketing is the future of marketing then digital marketing is taking an entirely different direction in the future with the advancement in technology. Sharing information and promoting business online which in turn helps in creating leads is all part of the digital marketing world. Regularly engaging with the customers and never making them bored is another aspect in marketing. Therefore it is important keep up with the changing trends like implementation of chat-bots which interacts with the website visitors in real time and feels more natural, use of private messaging apps and implementation of artificial intelligence in digital marketing. AI uses sensors and human input to gather info and store it and improves user experience. Use of voice search and Hyper-Targeted advertising are some of the other innovations in digital marketing.

Technology is improving, evolving and advancing day by day and there is no going back to the traditional business method. Digital marketing opens a new space for industrial revolution.

SEO Friendly Blogging Tips for Beginners (Blogging and Content Writing Tips)

SEO and Blogging

             Blogs are a multi-dimensional communication channel that can be used for a variety of purposes. Whether you need to draw traffic to your site, gather customer feedback, generate awareness, communicate with customers or those within your own organization, blogs are a quick, easy, and effective way to create an online presence without knowing even a single line of code. Blogs are information sharing tools for connecting users to businesses and it is a powerful tool for Search Engine Optimization.

             

            SEO nothing but optimizing a website for better views and customers with the help of google algorithms. By optimizing a website or a blog post we making the website more visible to the users or customers.Proper SEO will help the beginners to create more traffic to their site.

Key points to be noted

1.  As a beginner you should find your own domain for which you are writing or creating the blog. Above all content is the king in SEO and hence the quality and genuine contents should be created.
2. Blogs should be frequently updated (optimized) so that the traffic wont decrease. It is the perfect platform for users for communication and inquiries.
3. Choosing good keywords is another important part in making a blog more SEO friendly. It is always better to use long tail keywords for this purpose.
4. While setting up a blog and uploading to it your website, also host few of them on other free blogging platforms.
5. It may be easiest to create individual accounts for each blog you're writing (as opposed to signing up with the same username and password for all), in that way you'll have control and have administrative access to each individual blog.
6. Free platforms such as Blogger, WordPress, Type Pad, LiveJournal can be used by the beginners.
7. Your title, description, and URL should feature the keywords specific to the content of the blog to capitalize on search engine indexing and visibility.

SEO friendly Blogging 

         Once you've completed the process of creating a blog it is important to include most competitive keywords in your title and content. While it may be tempting to simply combine all of your keywords, make sure that your title remains both condensed and descriptive. Major search engines uses keywords for finding the perfect site or page for the user.Be creative while creating the content and do not forget to tag proper keywords and give relevant description. Always remember to link other posts to your own blog and add backlinks in good websites.Clear navigation to your blog will increase the traffic to your site and there by ranking higher in SERP.

Importance of SEO in Digital Marketing | Search Engine Optimization

       

IMPORTANCE OF SEO IN DIGITAL MARKETING SYSTEM

            Any form of marketing that exists online is what we call digital marketing. It make use of internet or digital platforms such as mobile phones etc. Business are done via social media marketing, email marketing with the help of SEO  (Search Engine Optimization). SEO is responsible to take the websites visibility to higher position. A good ranking site is more visible to customers according to google and hence search engine optimization is one of the most important part of digital marketing.

       What is SEO?

Search engine optimization is the process of optimizing your website to rank higher and  increase the free traffic to your site. Hence it will increase the business in the particular site for a company. E-commerce sites, blogs, info-graphics make use of SEO technique. There are different ways to increase traffic to a site.

• On Page SEO

This type of SEO focus on increasing website traffic by creating good quality content, proper keywords, metadiscriptions, URL optimization and many more. All the important contents required for the user will available within website itself.

• Off Page SEO

Off page SEO deals with everything that happens off the page. That is it helps increase the ranking of the website by adding backlinks on other major websites, that is quality backlinks website promotion. So it is important to build backlinks with trusted websites by networking with other sites and writing guest posts, articles for them.

      SEO in Digital Marketing

          Search engine optimization plays a very important role in digital marketing by increasing the user traffic to the website. Ranking is a major factor in bringing a website to the top and SEO done right will ensure its position above their competitors in the industry. A web page to be ranked higher has to undergo certain SEO techniques such as crawling, indexing, algorithms and extraction..

• It has major part in improving and creating genuine contents to your website which helps clients usability and increase user experience. The content should be unique and the must choose the keywords wisely.
• As smartphones became a major part in daily life of individuals it is important for websites to be more mobile friendly. Mobile SEO  helps in creating mobile friendly websites to the users.
• SEO improves the quality of a website with the help of keyword stuffing, paid ads, backlinks and many other tools.
• Effective SEO process will bring good traffic to the website which will increase the business and brand marketing for their product.
• Its also ensure that the particular web page is ranking higher not only in google but also in yahoo, Bing and other websites.  

        

        Basic role of SEO in digital marketing is to increase user traffic to the website by proper optimization and increasing the ranking of the site.